Perm vs. Term: The Consumer-Friendly Showdown


Clients can easily be overwhelmed by the insurance options that are available to them. Some people may find the cash-value compenent of permanent life insurance to be tempting. But, is it the appropriate choice for an everyday consumer? More often than not, the answer is: NO. From an affordability standpoint, term insurance policies boast premiums that clients can more easily afford compared to premanent policy premiums. There is also a practicality to term policies. Term covers the insured when it is needed most -- when they are starting to grow their family. But, once their dependants are financially stable, there isn't such a high need for that coverage. For an everyday consumer, it really only makes sense to buy permanent life insurance when they've maxed out their 401(k) and Roth IRA. Luckily for you, we have some great term options available in Speed of Life Term and Safe Harbor Term.