Setting The Record Straight


Media outlets tend to cast the insurance industry in a negative light. Many consumers are being told that the only insurance that isn't a gimmick is term insurance. Unfortunately, these outlets also describe insurance agents as hungry for commission checks. This can leave consumers feeling uneasy about approaching financial advisors. So as an insurance professional, how do you set your prospects' minds at ease? Approach them like you are their solution, not a salesmen. If you introduce yourself as an information resource and not someone who is out to get a commission check, the prospects won't be on the defensive.