Why Aren't More Women Covered?


LIMRA just announced in a new study that only 56 percent of women have life insurance coverage compared to 62% of men who are currently covered. That means there is a huge market of women who have not had the benefits of life insurance communicated to them in a way that resonates. So, how do you reach them? Highlight the advantage of products with Living Benefits. It's well known that women live longer than men. As much as that's a fun bragging right, it also means they are more likely to be living through illnesses that still require hospitalization and spending more time in long-term care facilities near the end of their lives. A great product with Critical, Chronic, Terminal and Unemployments riders built-into the product to introduce to women is Safe Harbor Term.